How it all started...
Two friends plan to meet for lunch but get lost along the way, and a quick and easy catch-up isn’t so quick, or easy.
Maybe not, but that’s what happened to our founders, Tom and Mark, numerous times…
Buddies since 2011 when they met working together in suits, they met up for lunch in 2014. Both cycled but kept getting lost and having to stop to check their phones. They joked that with a compass on their bikes, things would have been much easier.
After thinking it over, they figured they could get much smarter than that.
They got to work and launched the first Beeline Velo in 2015, a smart-compass that took the rider back to basics. By just pointing to a destination, people could do a great job of finding their way.
Fast forward a few years, and that ‘back to basics’ idea has come a long way.
Now we’re banking on that same human intuition but in a slightly different way. We use it to create better routes.
By crowdsourcing rider knowledge and feedback on roads, everyone benefits from the experience of those who have been before them.
We help people get where they’re going and also focus on how they get there.
Whether you’re new to the roads or a seasoned pro, we want to help you have a better ride.